September 24, 2021

SMH

Santa Maria History

Shirley Contreras: The Santa Maria Theater, Harry Dorsey drew stars | Coronary heart of the Valley

Putting on swallow-tailed coats, with gold buttons (and tall, black, silk hats) these budding entrepreneurs took on an visual appeal of large-time showmen.



Santa Maria downtown circa 1972 additionally or minus. Primary, Church and Cypress streets. Searching east on Key Avenue, partial look at of East Prepare dinner Road. Broadway is at the bottom of the photo. Curved roof at centre base is Santa Maria Theater empty good deal on corner of Primary/Broadway was site of Hart Property at heart rear, isolated, is Marian Healthcare facility.




Rising by leaps and bounds, the new movement photo market confirmed great promise. The associates opened theaters in several big towns in the southeastern states, and admission expenses have been 10 cents for older people and 5 cents for little ones. Specific sights brought in larger expenses.

By 1913, The Montgomery Amusement Company seemed to be rolling in dough. That was, though, until eventually the “bottom fell out” in 1917 when, because of indiscriminate shelling out, it achieved with economical distress and the partnership broke up.

By that time, Dorsey, now married, took his wife, Evelyn, to New York, but factors did not look to be the same as the New York that Harry remembered. So, they moved to Holyoke, Massachusetts, wherever he purchased a theater. Nonetheless, he ongoing to pore by way of the trade publications, searching for a thing superior.

1 working day, following locating an advertisement announcing the sale of the motion picture theatre, “The Gaiety,” in Santa Maria, he did a bit of investigating and located that Santa Maria was a bustling city with a inhabitants of about 5,000. Getting impressed, he and Evelyn packed up their baggage in 1920 and headed for the West Coast city exactly where he was destined to invest the rest of his lifetime.

Back to the Santa Maria Theatre.

The Santa Maria Theatre was certainly tasteful.

Made and created by the Beller Design Business of Hollywood, and with a seating ability of 1,200, the iron balconies on just about every facet of the entrance gave an appearance of old Spain and new Hollywood.