If there’s anything startups can benefit from, it’s an effective and cost-efficient marketing strategy. By leveraging social media marketing, even new and upcoming startups can build brand awareness, attract new customers, and come up with engaging ways to establish an audience without spending an exorbitant budget.

In this guide, we’ll explore the top social media scheduling tools that can help ensure your digital marketing strategy is consistent and effective. If you’re ready to take your social media management to the next level, let’s dive in!

Why Use a Social Media Scheduling Tool?

A social media scheduling tool comes with a ton of advantages—most of which help make your digital marketing strategy a lot more hassle-free. Below are some of the top benefits your startup can get from using a social media scheduling tool: 

Consistent posting

Coming up with visually compelling social media graphics is one thing, but posting them consistently on your social media pages is another. If that’s an area you’re struggling with, a social media scheduling tool can help you plan and organize your posts ahead of time for your convenience. 

Performance tracking

Social media scheduling tools don’t just post your marketing material for you. In fact, most of these tools are equipped with analytics report features so that you can monitor and review your social media performance in real time for more effective strategies. 

Team collaboration

Whether you’re operating in an online or office setting, assigning and reviewing tasks can get complicated. With a social media scheduling tool, you can easily compile all of your team assignments into one convenient dashboard. 

Multi-platform management

With a social media scheduling tool, you no longer need to individually post all of your social media graphics for each separate social media site. Instead, you simply need to link all of your active social media channels, and the tool can automatically post your material simultaneously across platforms. 

The Most Recommended Social Media Scheduling Platforms: A Quick Guide

For a quick guide on the top recommended social media scheduling platforms, we’ve compiled a simple breakdown of each tool below: 

The Top Online Platforms for Social Media Post Scheduling

Below, we’ve compiled the top online platforms for social media post scheduling, along with each tool’s standout features and why we recommend it:

Sendible

Overview

Sendible is a social media management platform that mainly caters to large agencies and teams. The app is a good choice for startups looking to invest in a dedicated social media management tool that can integrate with external tools for additional features, such as an online design platform. 

Features

• Social media scheduling for publishing and scheduling content

• Content management for managing social media content

• Analytics and reporting for insights on social data

• Smart compose box for scheduling tailored posts to platforms

• Bulk import for uploading a month’s worth of content in advance

Why it’s great

Sendible is a great option for large agencies and teams due to its ability to manage multiple brands or clients at once. While generally not recommended for new and upcoming startups, Sendible does offer a trial where users can try the tool for free. 

SocialPilot

Overview

SocialPilot is another scheduling platform that caters more to smaller teams. While it offers most of the necessary features needed in a scheduling tool, SociaPilot offers relatively limited content creation tools, which might be important for startups looking to design their own content. 

Features

• Automated post scheduler for queuing posts 
• RSS feeds automation for curating and publishing content
• Roles and permissions for team management
• Hashtag analysis for identifying trending hashtags

Why it’s great

With its straightforward interface, SocialPIlot is a great pick for startups looking for a simple social media management tool that offers dynamic pricing plans for different management features. That said, SocialPilot is much pricier compared with other tools, with no free version available. 

Zoho Social

Overview

Zoho Social is a social media management tool part of the larger Zoho Suite. With this specific tool, however, users get access to various management features like scheduling and monitoring for affordable pricing plans. 

Features

• • Publishing calendar for previewing planned posts
  • Content queues for creating posting schedules

• Zoho Social Dashboard 

• Content assistant for write-up suggestions

Why it’s great

Compared with other social media management tools on the market, Zoho Social is one of the more affordable and user-friendly options. The tool offers a free version, as well as analytics and performance insights for basic and cost-efficient social media management. 

Later

Overview

Later is another social media management tool catered to online creators and influencers. With Later, users get access to a social media scheduling tool specifically catered to visual storytelling needs in platforms like Instagram. 

Features

• Performance insights for campaigns
• Link in bio page
• Creative tools for organizing and editing media

Why it’s great

While Later also offers multi-platform social media management features, its tools are generally better suited for startups marketing on visual platforms like Instagram. With Later’s Instagram Link in Bio feature, for instance, it’s much easier to drive traffic to external sites. 

PosterMyWall

Overview

PosterMyWall is an all-in-one social media management tool complete with various content scheduling features that are beginner-friendly. With PosterMyWall, users not only get access to highly accessible management tools but also an extensive library of social media templates and an AI Images tool suitable for various creative needs. 

Features

• AI writer for generating post captions
• Brand Kits for consistent social media graphics
• Content Planner for scheduling and publishing content
• 2M+ free and customizable templates

Why it’s great

One of the more user-friendly and affordable management tools in the market, PosterMyWall is a great choice for individual creators, small businesses, and beginning startups looking for a convenient management and design tool rolled into one. 

With a free basic PosterMyWall account, users can easily design social media content and publish it directly to social media accounts. And with just $9.95 per month, users can also connect unlimited social accounts, schedule content, and get access to useful content creation tools like AI Captions.

Optimize Your Social Media Management

Whether you’re working on a tight budget or just looking for a quick and easy way to optimize your startup’s social media marketing, these user-friendly tools can help you get the job done. By leveraging the right tool, you can help your startup build a strong social media presence that entices both old and new customers. 

So, what are you waiting for? Browse through these apps, connect your social media accounts, and say hello to a more optimized digital marketing strategy!